When your company bills itself as a dating service for brands and specialist marketing agencies, you’d be silly not to take advantage of a good, old-fashioned Valentine’s Day marketing opportunity, which is why we pulled out all the stops with a direct mail campaign , a video , and a speed dating event as part of our “Perfect Match” campaign. With the leftover roses, red foil balloons, heart-shaped jelly beans, and glitter confetti still strewn about the office, we found ourselves lost in thought about the marketer and agency relationship dynamic, and how closely it mirrors traditional courtship. Take, for example, the RFP process that agencies love to hate , and ask yourself how many times you’ve heard an agency executive express frustration with the back-and-forth of this delicate procedure. Then ask yourself how many times you’ve heard a single friend or family member express their frustration with the intricacies of dating in the digital age. Industry trends reveal that hyper-customization is the direction in which our products and services are being consumed. Singles find more success with niche sites like Christian Mingle or FarmersOnly. The magazine industry went nearly extinct when nothing but generalist rags like Family Circle were available to consumers. The industry survived and thrived with the introduction to new, diversified publications with customized content for like-minded readers. As humanity continues to innovate their customized selection processes, the marketing world is stuck in the past, with agencies playing the traditionally male role, and marketers, the traditionally female role, in the proverbial dating game. Of course, each situation is different, but it’s usually the agencies that spend their money and time wooing marketers, trying to win their affections, and ultimately, putting a ring on it to seal the deal.
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Venus Williams is dating fellow millionaire Nicholas Hammond. Hammond, according to the NY Daily Post, is a “wealthy financier”. The Post continues that.
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Venus Williams ‘splits from Nicky Hammond’ after two years of dating
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